What do audio products mean to you?
Are they household appliances that produce sound? Are they instruments? Or maybe they are furniture that makes up part of the interior?
Every person has their own ideas on the subject.
Even between family members or those in close relationships, the way of thinking about audio products differ.
To immerse yourself into music alone is surely the purest way to enjoy audio.
On the other hand, you might be on a date at home and think, "I want to enjoy a movie with powerful sound", or "I want to have a dinner while enjoying elegant music".
Or maybe you have an audiophile for a partner, and though you have nothing but love for them, at the same time you are secretly thinking, "I want something that matches the interior of the room", or "I want something that guests and families can enjoy too", or "I want something that even I can operate easily".
We hold the view that, by making products which can be used for a long time is essentially to meet such diverse needs. Our lives are constantly changing. Ideally we can create audio devices that fit those changes and be used for a long time by satisfied customers.
To do that, we naturally believe that these products must play music beautifully and give a sense of presence to movies and sports broadcasts. They must be something that make you feel not only the high quality, but also find tasteful and joyful.
In addition they are designed in a way that allows them to melt into our lives and, instead of becoming old as the years go by, gets classier with age. We want them to be like the chest of drawers at your grandma's house: something useful that is always there.
The theme of "uncovering new ideas by revisiting the past" is the basis for our products.
Modern Hi-Fi speakers are often designed in a way to suppress resonance in the cabinet as much as possible and utilize top of the line units to produce excellent sound.
The design of our speakers follow the same philosophy. Where we differ is in our acceptance of the reality that quality comes with high costs. We mainly design enclosures that do not generate standing waves by eliminating parallel surfaces as much as possible, and suppresses box resonance with stiffness. Additionally, the surface is solidified with Japanese lacquer to control overall vibration and resonance.
Additionally, the speakers have an extravagant internal structure where not only each speaker unit, but the even the network circuits are set in independent spaces.
With the ducts, cardboard is used for speakers of many other companies, but this may lead to noise coming from the paper. Instead, with our speakers, by integrating the ducts with the structure using the same material that the body is made out of, the rigidity of the enclosure is increased, and unnecessary sounds are suppressed.
And within that enclosure are a high-quality German-made sound unit and a repeating network that produces thorough sound.
The structure of the terminal ensures transformability into the bi-wire and bi-amp.
In the woodwork, there are many irregular parts in the internal structure unseen from the outside that cannot be handled by ordinary woodworkers. For this reason, it is produced in the workshop of experts who have received the national certification of "first-class technician".
Traditional crafts play an important part of the image of "Cool Japan" as well as being an integral part of our cultural identity. Like how porcelains are called china, the reputation of Japanese lacquer was such that lacquer used to be called japan. Even today there is a process of lacquering referred to as "japanning".
So what is the connection between audio equipment and a Japanese lacquer finish?
Long ago, when the piano entered Japan from the West, the finish was changed from varnished wood grain to lacquered black. On top of giving it a beautiful appearance, it also had the practical properties of being resistant to high temperatures and highly humid environments.
Though the black piano would then sweep the world, lacquer was not applied to the soundboard. Why? Because lacquer would suppress sounds.
In the days when the enclosure of speakers was made utilizing the sound of the natural wood, a lacquer finish would have gone against the logic at the time. However, the situation has changed, and these days, sound suppressing lacquer is considered the optimum finish.
We judge our lacquer choices not simply on appearance, but on how they will age over time.
The Japanese lacquer finishing is done by 5th generation Japanese gilt and lacquer artisans who have a history stretching back to 1869. The gold leaf is set with a transparent lacquer to dull the shine to keep it within the realm of splendor and prevent it from becoming gaudy.
As a result, the black mirror finish gives the devices a Japanese feel, and their subdued texture makes them fit well to the Japanese-style room.
Along with lacquer, the world of ceramics is one of Japan's unassailable traditional crafts. As in the case of lacquer, there are a variety of crafts that are closely related to the local community. In addition, if we look back to the past as a way of learning from the past, we will find that the history of ceramic art can be traced back to Chinese ceramic culture.
In the world of crafts, there is hardly any other craft that has both such breadth and depth.
For celadon porcelain, we have been cooperating with Mr. Tetsuo Watanuki, a potter based in the south face of Mt.Akagi. Mr. Watanuki studied under Mr. Izumi Ryouho at the Sagano Daikakuji Kiln, and has produced celadon and yellow Seto ware that is unparalleled in its beauty.
Ceramics can be made in a variety of ways depending on the plasticity of the clay used as raw material, and the beauty of the finished product is unparalleled.
By taking advantage of celadon's high self-loss property against vibration, we have created a product that combines beauty and performance at a high level as a practical vibration control tool.
We have already applied for a utility model for the use of celadon as a vibration control tool.
The results of our design. The vibrant feeling of presence. Just listening to the sounds produced by our products once will onvince you of their quality.
Sound production is work that comes as close as possible to approaching the raw sound within the person doing the work, and goes beyond the best reproduction of sound. Therefore, what experiences you have had at concerts, what experiences you have had with playing music, the audio products you usually use: these are all things that cause the wide variety of what people feel is the optimum recreation of the sound they have within them.
There is always a problem of preference matching between the creator and the listener. However, beyond that, we are confident that our products are better than the base line of high-end models.
The sight of making a sound of one day. Speak with each company's product.
Seen from the back, all the network circuits etc. are exposed.